Website Redesign
Redesigning an established site is a different job to building a new one — the priority is improving without breaking what's already working.
The real risk in a redesign isn't the design
Most businesses worry about whether a redesign will 'look right'. The bigger risk is technical: losing years of accumulated search rankings because URLs changed without redirects, page titles were rewritten without care, or content that was ranking well got deleted in the process.
We treat every redesign as an SEO migration first, a design project second. Before anything is rebuilt, we audit what's currently ranking, what's driving traffic, and what needs to be deliberately preserved — then map old URLs to new ones with proper 301 redirects so search engines (and users with old links or bookmarks) land in the right place, not a 404.
What actually changes
Beyond the safety net, a redesign is your chance to fix everything that's been quietly costing you conversions: a slow load time, an unclear navigation, a design that doesn't match your current brand or reputation, or a site that simply looks like it was built a decade ago because it was.
We run the design and development the same way as a new build (see Website Design and Website Development) — the difference is entirely in the planning and migration work that happens either side of it.
Frequently asked questions
Will a redesign hurt my Google rankings?
Not if it's planned properly. The most common cause of ranking loss in a redesign is unplanned URL changes without redirects. We map every existing URL to its new equivalent and implement 301 redirects, so rankings and link equity transfer rather than reset.
Can you keep my existing content and just redesign around it?
Yes, and often we recommend it — well-ranking content shouldn't be rewritten just because the design around it changed. We'll flag content that genuinely needs updating separately from content that just needs a new visual treatment.
How do I know if I need a redesign or a whole new site strategy?
If your current information architecture and offer are still right and it's the execution that's dated, a redesign is the efficient path. If your business has fundamentally changed — new services, new audience, new positioning — it's worth a proper discovery conversation first, because the fix might be bigger than a visual refresh.
Related services
Website Design
Design that looks like it cost London-agency money, built in Crawley.
Website Development
Fast, modern, built to last — not a page builder held together with plugins.
SEO
Ranking is a system, not a checklist — we build the whole thing.
Technical SEO
The foundations that decide whether Google can even see your site properly.